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What to Look for in a Modern Media Intelligence Platform
via zignallabs

Over the past decade, a plethora of social listening and media monitoring tools have permeated every corner of the marketing organization. As CMOs and Heads of Corporate Communications retool their organizations to become more customer centric and data...
Crisis Management Operations: Role of Social Media Intelligence (SOCMINT)
via eventogo
115 Social Media Marketing Tools for 2015
via b2cmarketinginsider

What’s new this year in the social media software industry? Not much, at least from our latest findings in an analysis of social media marketing tools. Products and company taglines commonly used the terms analysis, monitoring, brand, and engagement...
Tools that help monitor and measure social traffic
via biznology

All too often social media marketing departments rely on interactions and likes rather than utilizing tools that measure more than just engagement (such as statistics, demographic metrics, and conversion goals along with other online and offline media...
“The rise of new social media platforms is an opportunity for brands to gather more consumer intelligence”
via blog.twingly

Interview with Alexey Orap, CEO of YouScan, a social media intelligence provider in Ukraine and Russia Hi Alexey, what is your background and what is included in your current role at YouScan? I am an entrepreneur with 20+ years in the tech industry...

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9 Proven Ways to Increase Webinar Response

Let’s face it: most business inboxes get flooded every day with Webinar invitations. If your Webinar campaign is getting lost in the crowd, take a look at these 9 proven… Read More >>>
Social Media Experiments: What You Can Learn by Testing Messaging, Imagery, and More

It’s easy to get tunnel vision as a marketer or business owner.You’ve got lots of things on your plate, and only so many hours in the day to get everything… Read More >>>
Why You Should Put Internal Communications First During a Crisis

As brands navigate their way through a crisis, communications teams take center stage. When organizations have to figure out what to say—and fast—they call upon their communicators to help them… Read More >>>
10 Steps to Managing a PR or Social Media Crisis

Nearly one in four brands don't have a set crisis communication plan in place. And considering 80% of customers use social media to engage with a brand during a crisis, not… Read More >>>
5 Steps to Building a Nonprofit Campaign: How to Raise Awareness and Inspire Action

Launching a successful nonprofit marketing campaign is no easy task. Marketing teams within nonprofit organizations are often challenged to raise awareness, donor interest, and funds with limited time and resources.Sound… Read More >>>

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Suite Meltwater | Media, Social et Consumer Intelligence

Démarquez-vous grâce à Meltwater : Media Intelligence, Consumer & Sales Intelligence, Social Listening, Marketing d'influence, et bien plus encore.
Meltwater: Media, Social & Consumer Intelligence

Unleash the power of social data with Meltwater's suite of AI-powered tools for media, social, and consumer intelligence.

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