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For the second installment of our Web Analytics & Customer Analytics Face Off, we’re taking a look at how tools are used by various teams within an organization. Specifically, we’ll explore what kind of access customer-facing teams, like...

When it comes to cutting your prices it might sound reasonable in the short term: If you lower your prices, you might attract more customers and boost your revenue. However, it’s not just a short-term plan. It’s also a short-sighted strategy.  This article...

If you’re like most entrepreneurs, you’re probably embracing the new year and excited to make 2017 your best year ever. To help you get started, we’ve created a long list of our top takeaways from each post on the ONTRAPORT Blog. Reflecting on the past...

Reducing churn is critical to the success of your SaaS company. David Skok, who is a must read for all startups, explains that as a SaaS company grows, the size of the subscribers/customers/users who no longer do business with the company will also...

Pricing is a SaaS company’s most efficient profit lever, but also one of the easiest to screw up. Nailing your pricing strategy requires more than just picking the optimal price and forgetting about it. It needs to be continuously monitored to ensure...