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With increasingly knowledgeable audiences, tracking technologies and available platforms, it’s an understatement to say that a simple online banner just won’t cut it anymore: your consumers expect brands to talk to them, to deliver value or interest...

Yahoo just released its second quarter 2013 financial results, with GAAP revenue down 7% year-over-year at $1,13 billion for the quarter. Revenue excluding traffic acquisition costs (ex-TAC) was 1,07 billion for the second quarter, down 1% year-over...

Mo Al Adham is CEO and cofounder of mobile video discovery app Telly. Digital video companies like YouTube are not living up to their full potential when it comes to generating revenue. Despite the fact that the company has tripled its revenue...

Two years ago, Facebook was big on mobile in terms of users, but they were not making any money from mobile. Fast forward two years later, and today 60% of their revenue comes from mobile. In Q1 2014, the company’s revenue was $2.27 billion, mobile...

Yahoo has launched a unified advertising solution that makes it more efficient for agencies and media buyers. The refreshed platform combines display and premium ads with native and search placements in a manner that its business customers will find...