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Image Source: pixabay.com Many a times, companies make mistakes of keeping various marketing operations in silo and, yet at the same time, expecting good result in all the departments and fetching in leads without any collaboration.  A unique voice...

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In recent times, business development and branding strategies are evolving from what they used to be due to the increase in the use of the internet and social media. Digital marketing is one of the best tools used for business growth and it’s here to...

The first post in this series introduced the new TrinityP3 book “The Ultimate Guide to Digital Marketing in a Data-driven World” – you can read the introduction post here. This is Chapter 1 of the book and in it we look at the history of digital marketing...

People spend twice as much time online as they used to 12 years ago. And while we say it a lot, the way people shop and buy really has changed, meaning offline marketing isn’t as effective as it used to be. Marketing has always been about connecting...