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With organic reach shrinking across the board, content marketers are scrambling for answers. See what media company Social Media Examiner has done to overcome the lack of reach and what you can learn from the steps they took. Michael Stelzer is a social...

In hospitality marketing, the digital landscape is constantly evolving and the travel consumer journey to a direct booking is becoming more and more complex. To help you better navigate the digital landscape and shift share to the direct online channel...

Macy's is a mobile role model Registration is open for the third annual Mobile FirstLook: Strategy 2014 conference Jan. 15-16 featuring speakers from Macy’s, eBay, Coca-Cola, Office Depot, Lowe’s, Amazon’s Zappos, Anheuser-Busch InBev...

I get a lot of hyper-specific local marketing questions, e.g. “should I get more links?” “how do I rank #1 on Google in my area?” or “I just launched website and want to try Twitter ads.” They are great in a way – I’m a huge fan of experimentation. ...

Years ago, I was working as an online marketing manager at a digital marketing agency in Salt Lake City. One of my clients was a large university that offered online courses. The client had expressed concerns that while organic search traffic was up...