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A CYNOPSIS MESSAGE FROM AZTECA AMERICA AZTECA AMERICA Fastest-growing Spanish-language network in prime time among key demos in June Total viewers +41%,  A18-49 +52%, and A18-34 +67% Highest June ratings in 4 years across total viewers, A18-49, and...

Let’s talk about ecommerce content marketing and it’s importance. So many online store owners and marketers ignore the power of content marketing. But, every other traffic-driving activity you do will work even better for you (that means lower cost...

“Avoid saying anything negative about YouTube – leave the impression of the user experience up to them” Facebook tells its adtech partners in a leaked, confidential deck that teaches them to sell Facebook’s video ads. The 32-page...

Centro Centro appears again this year. The ad tech IPO market has dried up in the last 18 months. Public ad tech stocks have fallen 13% this year. But the private ad tech market is still bustling. Plenty of ad tech companies are getting snapped up...

With consumers in India losing patience and turning to ad-blocking tools, the ad tech community will need to look for ways to better target the right audience and improve customer interaction. They also will need to respond swiftly to market changes...