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“You’ll notice we have many more startups that aren’t in the traditional software category,” said Y Combinator President Sam Altman at the start of its Winter 2016 Demo Day 1. While once upon a time YC was known for legions of social and marketplace...

More than 20% of online shoppers cite bad site design and navigation as a primary reason for abandoning a cart or choosing simply not to check out with an individual retailer. Further contributing to conversion issues are leading marketplaces like Amazon...

Paid search is often the biggest driver of new customers. Largely because people are typing in exactly what they’re looking for. But. These aren’t necessarily the most profitable customers you’ve got. Especially not in the beginning. Your repeat...

In order to piece together an eCommerce store you need WordPress, WooCommerce and a theme that fits your brand. WordPress and WooCommerce come for free, but most serious businesses go out and choose from one of the many premium WooCommerce themes. You...