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Digital marketing measurement of your campaign efforts is really important. By constantly measuring results you can soon see where you are going right and where you are going wrong. Once you know this you can then adapt to improve your performance the...

Yay! GetResponse was honored with a Demand Gen Report 2017 Killer Content Award for an Influencer Campaign. We’re so happy and you can bet there was a lot of joyful dancing around the office. How did we do it? Here’s a case study of the GetResponse Marketing...

EventMobi/Toronto, ON, Canada About EventMobi: The web has been reborn on mobile and in turn EventMobi has revolutionized live events with the power of smartphones and tablets in every attendee's hands. EventMobi helps thousands of event planners and...

Digital technology has opened up a whole new world of B2B lead generation channels for organizations. However, not all tools are as effective and efficient at delivering the quality leads you want. In the perfect world, every B2B marketing campaign...

Author: Joe Paone and Vyoma Kapur Account-based marketing is gaining in popularity in large part due to its high potential for improving return on investment (ROI). Couple high ROI with the fact that new technology allows marketers to conduct ABM at...