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Each year promises great changes in the world of technology and digital marketing. By the end of each year, we always receive what has been promised because the change in methods and strategies that prove to be effective is more real than ever. Everyone...

It has been noticed that most of the small businesses tend to fail in their initial years. Not because their product lacks substance or because of poor accounting practices, but due to lack of sales. Maybe as an entrepreneur, you have made wrong decisions...

Picture this; Facebook boasts 1.71 billion monthly active users (MAUs), 1.13 billion users log in daily and in June 2016 alone, there were 1.57 billion MAUs. If you are a marketer or publisher, these numbers are enough to make your eyes pop out and...

Marketing campaigns that use direct email are more relevant now that they’ve ever been. As the competition in the digital marketing environment is increasing, it is important to use direct mail the right way to capture the attention of your target audience...

A carefully designed website with tailored content will succeed in luring visitors in and in boosting the conversation. But do all the conversions lead to sales? This is a popular question asked by entrepreneurs when using their website to direct traffic...