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Delving deeper into any new aspect of the marketing world can be as intimidating as trying to navigate a foreign language learning atmosphere. After all, the more involved you are in the industry, it seems the thicker other marketing professionals lay...

Over the past decade, retailers have poured tremendous amounts of resources into creating and maintaining their e-Commerce sites, embracing the opportunity to sell their products online. With the explosion of Internet shopping, retailers have raced to...

A lot has been written about the importance of email marketing. And that’s for good reason: if we look at the ROI, email is the best-performing channel, with much higher conversion and retention rates than social media. Email marketing is like a headed...

Email is the most fundamental tool a marketer uses to bridge the gap with their leads and customers. It has never been so easy to connect with users directly, until issues like deliverability cropped up. Despite various safegaurd measures, emails landed...

Email marketing is the number one way small businesses are reaching more people than ever before. With a solid email marketing strategy, business owners can convert new customers and stay top of mind with existing customers. But what makes up a solid...