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12/06/2013 Discover why awesome ppc strategies, managed by expert ppc managers, remain wide open to ppc advertising failure in practice and learn how to minimize your ppc advertising risks by following a few strategic tips. Online marketing experts...

PPC advertising is a common way of promoting a service or product on the internet. In fact, it is possibly the most common online advertising technique though that would depend upon definitions. Email marketing is popular, and even the very act of setting...

If you answered yes to the question in the title of this article, you are not alone my friend.  We all had to start somewhere, and even our Search Engine Marketing staff had to learn the ropes once upon a time.  In this article, we are going to break...

Managing your pay per click business performance requires these activities: Strategy and planning to drive clicks, conversion and lead generation: Keyword or market segment selection Proper ad copy Presentation of value proposition for targeted markets...

This post is by Simone Schuurer of Bing Ads, our Search Channel sponsor. As we mentioned in this blog post we started a blog post series to make sure anyone is able to find information on our blog about pay per click advertising ‘basics&rsquo...