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55% of local search experts believe a review strategy is critical to local optimization
via brightlocal

Survey: Reviews & Reputation Management 2014 Most of us accept that ‘Reviews’ are an important signal which potential customers use when deciding which local business to contact. From last year’s Local Consumer Review Survey...
How To Generate More Customer Reviews Online
via reefdigital

With news breaking this week that UGC and review platform YotPo just received $22m in funding, it seems as though the importance of user-generated reviews for your business are not going to start getting any less important, any time soon. There’s money...
How Google May Use Google+ to Improve Reviews of Goods and Services
via seobythesea

Can Google use social media, like Google+ to improve the quality of reviews it shows for products and services? Google does like to show reviews to searchers, possibly because many searchers ask for reviews. A Google patent application published in...
PowerReviews Announces Key Updates to Ratings and Reviews Platform at IRCE
via powerreviews

Platform enhancements help brands and retailers optimize engagement experiences for mobile devices, generate more reviews and produce better insights. JUNE 2, 2015 – CHICAGO –PowerReviews, a leading provider of ratings, reviews and question and answer...
Top 10 KPIs for your Online Store Gamification Strategy
via brainsins

If you are the manager of an online store, you should always pay attention to your conversion funnel, examining how users move through this funnel. In this way, you will be able to identify obstacles and barriers in the shopping process that have an...