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CYNOPSISDIGITAL 06.30.16 Good morning. It’s Thursday June 30, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Software as a Service: Software as a Service (or SaaS) refers to a model in which a third party licenses...

INTERNATIONAL Obama signs bill to suspend $ 1.1 bn aid to Pak US President Barack Obama  has signed into law a massive $1.1 billion defense spending bill that also seeks to suspend a big cut of $1.1 billion military aid to Pakistan,...

I'm a pretty good writer, really. If you're not talented at writing you just have to outline some ideas that you have, pass them to a ghost writer, and they'll do the writing for you, they'll fill in the blanks, so your text will look friendly. What...

It’s tiiiiime! Once again I’ve gathered some of the best minds on link building to have an in depth discussion on the state of link building in 2013. I’ve been doing this series since 2007 – you can check out the past editions...

Social proof is hugely important to marketers. Social proof speaks to your audience in terms that are valuable to them. After scarcity, Influence, by way of social proof, is the most powerful marketing tool of all. In the 1950s, researcher Solomon Asch...