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The Human Brand. Love our smartphones, and think the cable company is out to get us. What’s up with that anyway? The HUMAN Brand provides surprising...

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The HUMAN Brand: How We Relate to People, Products and Companies – Chris Malone on Marketing Made Simple TV
via b2cmarketinginsider

In this show, Chris Malone, co-author of a book by this name shares research on how people, product and companies are instantly measured by two factors: Warmth Competency Some amazing lessons in this show for you. And I’m delighted to bring...
The HUMAN Brand: Warmth and Competence in the Workplace
via trainingmag

Adapted from “The HUMAN Brand: How We Relate to People, Products, and Companies” by Chris Malone and Susan T. Fiske. Article Author: By Chris Malone and Susan T. Fiske The reality show, Survivor, has proven to be one of the most...
The HUMAN Brand
via researchaccess

When Domino’s Pizza launched a new pizza recipe in late 2009, CEO Patrick Doyle took the unusual step of appearing in TV commercials to offer his humble apologies that Domino’s old recipe hadn’t been very good. In the first quarter...
The Human Brand: How We Relate to People, Products, and Companies
via techbus.safaribooksonline

Why we choose companies and brands in the same way that we unconsciously perceive, judge, and behave toward one another People everywhere describe their relationships with brands in a deeply personal way—we hate our banks, love our smartphones...
The Human Brand: How We Relate to People, Products, and Companies Reviews
via bytelan

The Human Brand: How We Relate to People, Products, and Companies Used Book in Good Condition Why we choose companies and brands in the same way that we unconsciously perceive, judge, and behave toward one another People everywhere describe their relationships...

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People everywhere describe their relationships with brands of all kinds in deeply personal ways-we hate our banks, love our smartphones, and think the cable company is out to get us. What’s up with th...
Co-Authors of The HUMAN Brand - The Human Brand

The Human Brand is a ground-breaking new book by Chris Malone and Susan T. Fiske which explores the role "warmth and competence" plays in customer loyalty.

The Human Brand

People everywhere describe their relationships with brands of all kinds in deeply personal ways—we hate our banks, love our smartphones, and think the cable company is out to get us. What's up with th...