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Here are the top stories from around the world of mobile advertising that we’ve been following in the past week. App Annie Retrospective Gives Lowdown on Mobile Apps Past and Future How big was the app market in 2016? Very big, according to App Annie...

AppsFlyer, a San Francisco, CA-based mobile attribution and marketing data analytics company, raised an additional $56m in Series C financing. Backers included Qumra Capital, Goldman Sachs Private Capital Investing (PCI), Deutsche Telekom Capital Partners...

So you’ve put in all the hard work. The long hours of development, testing, and planning your app’s launch are all behind you. Or maybe you’ve finally received seed funding or possibly just had a really successful Series A round. Congratulations! This...

An Adotas Q&A with Oren Kaniel, Co-founder and CEO of AppsFlyer explores. Q: What are the main measurement challenges that mobile marketers face today? A: Within the last few years, the ability to effectively measure mobile advertising campaigns...

Kochava recently integrated with Leanplum to further support lifecycle marketing for our customers. The article is reprinted below, or you can read the original version here. SAN FRANCISCO, Oct. 14, 2015 /PRNewswire/ — Leanplum (http://www.leanplum...