Spark.us

It’s ironic that an industry built on the idea that it can cut through the clutter of traditional marketing is becoming a pretty cluttered space in its own right. But that’s what happens when you become successful—everybody wants a...

The era of the CMO has arrived. Chief marketing officers are more important to the success of global businesses — and more powerful — than ever before. Marketers are not only executing on corporate strategy, but are also often among the key shapers...

EMERSON T. BROOKING AND P. W. SINGER NOVEMBER 2016 Direct link to the publisher – Like most every­thing today, the campaign was launched with a hashtag. But instead of promoting a new album or a movie release, #AllEyesOnISIS announced the 2014 invasion...

CYNOPSISeSPORTS & GAMING 11.03.16 It’s Thursday, November 3, 2016, and this is your weekly early morning eSports & Gaming brief. The Game Awards added to its partnership tally, announcing deals with Twitter and NextVR for the Dec. 1 ceremony...

Luxury Women to Watch 2017: Marketers set to make a difference Luxury Daily’s Luxury Women to Watch 2017 list honors smart women executives who are set to make a difference in the luxury business, particularly in marketing, retail, media and digital...