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Ex Awards 2014: The Best Event Marketing Campaigns of the Year
via eventmarketer

It’s ironic that an industry built on the idea that it can cut through the clutter of traditional marketing is becoming a pretty cluttered space in its own right. But that’s what happens when you become successful—everybody wants a...
These are the 50 most innovative chief marketing officers in the world
via businessinsider

The era of the CMO has arrived. Chief marketing officers are more important to the success of global businesses — and more powerful — than ever before. Marketers are not only executing on corporate strategy, but are also often among the key shapers...
Types of Marketing Strategies that Attract Customers
via cleverism

Businesses and marketers pour a lot of their resources into developing, honing and implementing marketing programs with two goals in mind: to aid the business in achieving its “maximum profit potential”, and bring it to the point where it can sustain...
Black Friday 2016 to be the biggest day of spending of all time
via haroldkasperink

This year Black Friday 2016 falls on November 25 Black Friday 2016 is now less than one month away! It will almost certainly be the biggest day of online spending the world has ever seen, but just how much is spent will depend on a number of different...
11/08/16: CBS expands election coverage; TV Land orders Alicia Silverstone dramedy; AGT sets holiday special
via cynopsis

A CYNOPSIS MESSAGE FROM NAB SHOW NEW YORK Headliners Deliver at NAB Show New York, Nov. 9-10, Javits Convention Center Wednesday Keynote: Big Sports. Big Events. The Most Exciting Live TV. Featuring NFL Network, NBC Olympics and Telemundo Deportes...

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Somo is an accelerator: through our Rapid, Actionable Innovation engine

Through our Rapid, Actionable Innovation engine we create digital products and experiences your customers and employees will love.
Ross Sleight | Somo

We are an accelerator.

The Internet of Things & Retailers | Somo Insights

Localised product pushes, and personalised offers and messages for customers using beacons and wishlist data 9/10 male and 7/10 female shoppers would be more likely to make a purchase if they saw some...