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Most marketers are on-board the “content marketing train”, with 71% increasing investment in this area in the coming year. However, allocating funds to content marketing is only the first step. The more challenging part is how to provide...

Strategy. Consistency. Focus. These are the key elements of content marketing strategy success in today’s content marketing world, according to my podcast guest, Joe Pulizzi. Joe is the founder of Content Marketing Institute and it’s cornerstone event...

In 1993, I was probably the dorkiest college freshman ever to set foot on the campus of St. Joseph’s University here in Philadelphia. Or any college campus in history. Maybe even in the history of dorkiness. But as a mildly successful high school half...

“It’s easy to admire a thought leader; it’s much harder to become one.” —Adam Grant, Wharton professor and author of Give and Take Content creation in the sharing economy The sharing economy continues to transform nearly every sector of the global...

Do you truly know who your buyers are? Do you understand their motivations for buying from you? If the answer to these questions is "no", there is a good chance you’re not exactly seeing the promised results from your marketing efforts. You’re not...