Shiftdigitalmedia.com

When you remarket your company to people who have previously visited your site or sampled your product/service, the goal is to get them to see you in a new light. These are the people who have seriously considered giving you their business before, but...

One of the most important things to understand about content marketing is that there is no “one size fits all” approach to your efforts. Content marketing is all about finding and communicating effectively with your customers. It makes perfect sense...

Are you tired of using run of the mill marketing tools that don’t give satisfactory results? When it comes to marketing, you can’t excel without staying at the top of your game. Every digital marketer knows the importance of various tools that can help...

With consumers in India losing patience and turning to ad-blocking tools, the ad tech community will need to look for ways to better target the right audience and improve customer interaction. They also will need to respond swiftly to market changes...

Consumers already create and watch videos constantly, and then hit their social networks to find them, talk about them, share them, and create hashtags to help draw other viewers in. That’s a tremendous amount of engagement — and it doesn...