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Email newsletters can be powerful tools to help real estate pros gain new customers and enhance brand recognition with existing ones. Direct mail marketing is anything but an old-school artifact. It remains a key performer in any marketing strategy...

“Most Realtors don’t have experience being the CEO of themselves. But they think that it is something that everyone can do naturally.” That’s what one experienced broker from a New Jersey team had to say in Inman’s latest special report survey*, which...

Deck: If your listing’s sinister reputation is turning off traditional buyers, try appealing to a different crowd by advertising it for what it is. Archive: off Add to Features Package for the Month: off Thursday, October 22, 2015 Author(s): ...

Article provided by Jeff Knox, Dallas Real Estate Broker at Knox & Associates. The National Association of Realtors Code of Ethics is a set of ethics guidelines, articles and rules set forth to govern the ethical behavior of all Realtor Members...

Inman is interviewing real estate professionals in every area of the field to talk about technology use. Here’s Brian Rayl, co-founder at Home Value Leads and an Inman contributor. Do you consider yourself an early adopter of technology? Or do you wait...