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Lens Academy has produced a list of terms in this particular domain of knowledge with the definitions for those terms. A B C D E F G H I J K L M N O P Q R S T U V W X Y A A/B testing A/B testing refers to a methodology used...

92.7 BIG FM celebrates Music Maestro Khayyam’s 88th Birthday on ‘Carvaan-E-Ghazal with Talat Aziz’ ~ Ghazal Maestro Talat Aziz, the host of ‘Carvaan-E-Ghazal’, to present a special episode featuring music stalwart Khayyam...

In order to piece together an eCommerce store you need WordPress, WooCommerce and a theme that fits your brand. WordPress and WooCommerce come for free, but most serious businesses go out and choose from one of the many premium WooCommerce themes. You...

I’m not going to lie to you: this can get very tricky. It’s so complex that many ecommerce platforms don’t even bother with it. An attribution model is how you assign credit or value for sales and conversions across various customer touchpoints. It...

Mobile app marketing is different from many other forms of marketing, and much of the terminology used is unique to the field. We developed this glossary to help those in the space have an easy way to quickly understand new topics and terms. Note: We...