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  Matthew Capala is head of search at Profero By Matthew Capala I doubt that the readers of this publication need convincing that investing in mobile is important. It is becoming increasingly evident that mobile marketing will be the key growth...

This webinar was given June 27, 2013.   Transcript: Ariana: Hello, and welcome, everyone, to the next installment of the Portent Webinar Series. My name is Ariana and I will be your moderator for today’s webinar, which is Waste-Per-Click...

The following is a living, breathing, growing list of LOCAL search and SEO tactics. Treat it as a loose, step-by-step process that you can follow for your own local SEO campaign. If you’d like to contribute something that I’ve missed, improve...

If you didn’t already know, this week is National Small Business Week. This week celebrates all small businesses and what they do for consumers, the economy, and the country. And now that today’s consumers rely more on the Web to find and...

By Joe Chierotti There are two distinct services which are often grouped together but have some very different purposes. In general, Search Engine Optimization (SEO) is used to increase the search engine ranking of your content. Online Reputation Management...