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More than half of B2B marketers will increase their content marketing budgets in 2015, with brand awareness (84 percent) and lead generation (83 percent) being their primary goals*. Will you score those ad dollars? The race is on. You may think you...

More than half of B2B marketers will increase their content marketing budgets in 2015, with brand awareness (84 percent) and lead generation (83 percent) being their primary goals, according to data published on Ad Week. Will you score those ad dollars...

Why use LinkedIn ads to help find new prospects and nurture leads? Let’s start with why you might want your brand engaging on the platform period. What is this LinkedIn you speak of? – Image Source LinkedIn has a large user base to tap into with more...

We would like to share with you  a map of  marketing tools available to  marketers. We  hope this list will help  you through the many marketing technologies and tools alike to the right one that fits your needs. This Ultimate  Marketing Tools List...

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