Retailing.org

In part one of our holiday capsule series we covered the best steps for Black Friday campaigns, and Small Business Saturday in part two, and this time around we’ll focus on how both retailers and online-only companies can build a Cyber Monday marketing...

Peter Koeppel, the Founder and President of Koeppel Direct, was a recent guest on the Wharton Business Radio program Measured Thoughts hosted by David Reibstein, Professor of Marketing at The Wharton School.  Koeppel, who is an alumnus of the Wharton...

“Half the money I spend on advertising is wasted. The trouble is, I don’t know which half.” That famous and frequently referenced quote is attributed to one John Wanamaker, a Philadelphia department store owner and marketing pioneer. There’s a statue...

Toys“R”Us, Inc. recently unveiled some of the company’s key holiday initiatives at a special preview event for business retail reporters in New York City. Richard Barry, Executive Vice President, Chief Merchandising Officer, Toys&ldquo...

Loyalty marketing is the strategy of doing well for your brand by making good with existing customers. As the customer journey becomes a nonlinear brand experience that has no set end-date, companies are shifting their focus from one-time offerings...