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DENVER — Peyton Manning stuffed the football into his helmet and handed it to an equipment man for safekeeping. The connection: Flawless, as usual. The keepsake: Certainly one he’ll want to hang on to. The Broncos quarterback had an answer...

The era of the CMO has arrived. Chief marketing officers are more important to the success of global businesses — and more powerful — than ever before. Marketers are not only executing on corporate strategy, but are also often among the key shapers...

The bone-chilling cold of the polar vortex didn’t stop legions of football fans from descending into the far reaches of Manhattan to celebrate this year’s Super Bowl festivities. EM editors threw on their warmest thermal underwear and joined...

Like all professions, the marketing world is in the middle of an upheaval, in large part because of the effects of digital, which has forced marketers to rethink traditional practices and devise new strategies to reach consumers. Still, if the game is...

Practically every day of the calendar has a “holiday” you can celebrate, from the “Polar Bear Plunge Day” on New Year’s Day to “Make Up Your Mind Day” on the last day of the year. As silly as some of these dedicated...