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Phoebe Chongchua, Brand Journalist for the Brand Journalism Advantage and Abbie Fleming, Engagement Director for Jacobson talk about their experiences in leadership and engaging top talent.

Guest Author:  Phoebe Chongchua is a multimedia Brand Journalist who teaches: Think Like A Journalist, To Increase Your Bottom Line. Even in this era where we’re told the formula: EC=MC, ( “every company is a media company”) developing a personal brand...

If your brand is creating content with the intention of driving sales, you may be missing the boat. Your customers can smell advertorial from a mile away, hence the inception of unbiased brand journalism - a service to your niche audience, which if done...

This section of our site is called “Featured Podcast of the Week”. With so many podcasts that are out there these days, I thought I’d make it easier for you to find great content by featuring an episode from many of the great podcasts out there. (NOTE...

I have just arrived home from Paris for the HR Tech World Congress, an event that has grown exponentially in both size and significance since the first one back in 2011. It has been a busy affair, with lots of great speakers, and tons of companies using...