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Social proof is hugely important to marketers. Social proof speaks to your audience in terms that are valuable to them. After scarcity, Influence, by way of social proof, is the most powerful marketing tool of all. In the 1950s, researcher Solomon Asch...

You know the SEO story. You produce “great, unique content.” Then you write guest posts and ask influencers for links. It’s a simple story. And it’s not a lie. It does work. But it’s not what any of the top sites on the...

“I really believe in skating to where the puck is going to be, but at some point you have to stay in the same stadium. You can’t just wait forever for the puck to get there.” On this episode of Recode Decode, hosted by Kara Swisher, Kara sits down with...

The following is a living, breathing, growing list of LOCAL search and SEO tactics. Treat it as a loose, step-by-step process that you can follow for your own local SEO campaign. If you’d like to contribute something that I’ve missed, improve...

Mobile marketing is the next big marketing craze. You will have to put in a lot of work to find success. This can make you wonder where to begin to start increasing your profits. Don’t worry, good information to get you started in the world of...