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Here are the 10 essential skills necessary to be relevant in delivering remarkable customer experiences: 1 Build a Successful Marketing Career Success in this marketing landscape requires that we be agile—learning, unlearning, and relearning—in order...

Marketing in a post–digital world was a major theme of the 2016 Forrester Research Marketing Forum held in New York recently. At the event, analyst Carl Doty defined the post–digital world as one in which digital is embedded in our daily lives. In that...

Today’s guest post comes from digital marketing strategist Tracy Vides. Enjoy! What’s the best way to pinpoint your target audience? Geographical targeting, arguably. Most new web/app development and ecommerce platforms allow you to target content to...

By Mark Roper, Commercial Director – Collinson Group It wasn’t all that long ago that a bank manager was more than a person who ran a branch. They were financial advisors, mortgage brokers and trusted confidants. They held a personal relationship with...

Course Code: BRL – 013 Course Title: Customer Value Management Assignment Code: BRL – 013/TMA/2014-15 Coverage: All Blocks Maximum Marks: 100 Attempt all the questions. (A) Short Type Questions 1) What is Customer Perception? How is it different...