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  • Throughout my life, I have always had the ability to create visions and end goals, and work backwards to achieve different dreams. Realizing my pursuits wouldn’t be possible without developing relationships in different areas where I lack expertise....

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  • Managing Marketing is a podcast hosted by TrinityP3 Founder and Global CEO, Darren Woolley. Each podcast is a conversation with a thought-leader, professional or practitioner of marketing and communications on the issues, insights and opportunities in...

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  • I was recalling a situation recently where a colleague wondered why a marketer wasn't making rational marketing decisions. While I sympathized with the colleague, I think I understood that the marketer might have been in a situation where their leadership...

  • How many times have you developed a marketing strategy for your brand, or a client, and it wasn't implemented correctly because of marketing organization, either Martech optimization, or resources required to fulfill? The issue for me, or rather the...

  • Chatting today with a colleague in the Agile Marketing community. Marketing as a profession suffers from a lot of stakeholders who think they know how to practice marketing. It is amazingly easy for them to ditch marketing professionals when things do...

  • PeaceHealth's removal of Dr. Lin is likely to be one of the first corporate PR disasters of the Covid 19 outbreak here in the United States. Not least because everyone remembers the early story of Dr. Li of Wuhan who was a medical doctor in Wuhan China...

  • Samuel Scott wrote 'Agile marketing’ is a crutch for those who do not have a real strategy' where he takes agile marketers to task for borrowing agile from developers, and failing to realize that agile only helps when working on tasks that change rapidly...

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