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They claim SEO is useless and content advertising is the new SEO. Most of us ended up improbable in relation to authenticity of the maintain and thus most of us did an instant try to find the term “Is SEO definitely dead”. Outside of the surprises, the...

When e-commerce search works, it’s fast, convenient and efficient. It’s no wonder that so many users prefer searching over clicking categories. Unfortunately, our recent large-scale usability study and top-50 benchmark of e-commerce search finds that...

This is the first in a series of articles on e-commerce search that draw on findings from our recent search usability report and benchmark. In this article we’ll introduce 12 types of search queries identified during our large-scale usability study...

Your Top Takeaways: SEO helps more customers find you online, but you have to understand how they’re searching Create a targeted keyword list that will drive your SEO strategy for your property website, with both branded and unbranded keyword phrases...

So, you’ve decided to try your hand at a Pay-Per-Click (PPC) campaign for your business. Congratulations! PPC advertising is a great marketing channel to help increase brand awareness and generate sales online. However, as you begin to build your campaign...