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Polarmobile. Trusted publishers from around the world license our Format Management Platform to power a variety of digital advertising...

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More Premium Publishers Select Nativo as their Native Advertising Platform
via adotas

LOS ANGELES, August 28, 2013 (ADOTAS) – Nativo, the only native advertising platform that works across every kind of content-rich site and on every kind of devic,e today announced that premium publishers The Street Inc., USA Today Sports...
03/01/16: Tribune Media could be in sale mode; CBS renews NCIS for seasons 14 and 15; AHC adopts new tagline to lure his...
via cynopsis

A CYNOPSIS MESSAGE FROM TURNER TURNER MARCH MADNESS GOES WAY BEYOND BASKETBALL. CNN takes the court with Super Tuesday March 1st, the Democratic Debates March 6th& 9th, the GOP Debate March 10th, and the Race to the White House & The Eighties...
Industrial Scale Branded Content
via mondaynote

Medias invest heavily in branded content production. Leveraging their notoriety and brand power, the largest ones have set up full-fledged production studios and creative teams, to the point where they could put a dent in advertising agencies’ revenue...
People on the move: hires and departures from Publicis Groupe, Vans, Vogue and more
via admin.thedrum

This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key moves from the EMEA, APAC and North America regions below. EMEA British Vogue Vogue's longest serving editor Alexandra...
Facebook Opens Up Branded Content to Publishers
via foliomag

Facebook, the platform often lauded—and derided—for upending the digital advertising game, announced today a policy change uncharacteristically reactive in nature. Starting today, the social platform will permit certain publishers to post branded content...