Pharmamkting.blogspot.com

Direct-to-consumer advertising for pharmaceuticals has led to a more “inquisitive” patient, but doctors are concerned about how these ads shape patients’ understanding of the medications, a new microsurvey by InCrowd finds. The physicians poll by InCrowd...

Maybe it’s our imagination, but it seems there are so many ads on the tube lately that an hour-long show is relegated to about 20 minutes of story line. The rest is devoted completely to advertising. You can bet Big Pharma is buying up its fair share...

As the pharmaceutical industry strives to balance the role of direct-to-consumer (DTC) advertising between patient awareness and overreach, new data from those best equipped to judge DTC ads’ impact—U.S. physicians—show that physicians credit DTC ads...

POST SUMMARY: There is nothing like a bunch of ad executives getting together at a French resort to pat each other  on the back for advertising, even id the ads were ineffective in driving brand objectives. According to the “jury” the pharma category...

By Dr. Mercola Conflicts of interest have become more the rule than the occasional exception. Even the trusted US Centers for Disease Control and Prevention (CDC) receives heavy funding from industry. How this conflict of interest may have affected...