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Love Crazy Egg’s Hard-Boiled Guide to eCommerce Optimization? A PDF is coming. Check back to download your copy. In the meantime, happy reading! *** eCommerce optimization can be so all-encompassing and overwhelming that it’s difficult...

In October 1999, Goldman Sachs invested $3.3 million in an unknown Chinese Internet startup operating out of its founder’s apartment. Shortly after came the dotcom bust in 2000, but the startup survived and by early 2004 Goldman cashed out for $22 million...

PEST analysis is an acronym for political, economic, social, and technological factors of a business situation. These four external factors usually directly and indirectly affect a current business situation. Besides industry and internal resource factors...

S/B/440. Failure of Disneyland Paris: Case study The paper looks at the history of Walt Disneyland presenting the background of Euro Disney Company and considering the factors behind their poor performance, including culture differences, human resource...

Hi Friends, In my last post, I shared a framework by Michael Porter – 5 Forces and how we may use it to analyze the business environment. These qualitative analysis methods have been the more difficult part of investing and using business frameworks...