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Agile or “lean” marketing is often seen as the purview of the startup or SMB, which IMHO is a seriously flawed viewpoint. Why on earth would larger companies want to shy away from a marketing approach that is more efficient, (often) less...

Written by: Klaudia Tirico Email marketing: Most (if not all) B2B marketers are leveraging it. But are they doing it right? It depends on who you ask. When done properly, email is still a very strong channel for engaging with B2B buyers. Companies such...

Designing substance behind the subject line Last month, we at Conversio developed a guide for crafting the perfect email subject line. However, coming up with unique and engaging email subject lines is only a small part of the battle. Once your intended...

If you’re a small business owner, you’re always looking for ways to streamline administrative tasks and save time, so you can focus on what you do best. Fortunately, there are tons of free and inexpensive online services specifically designed for entrepreneurs...

The value of triggered email marketing campaigns to engage and retain consumers has been proven time and again, yet many retailers are not yet taking advantage of its potential. The results of a recent study of retailers, which was reported on by Laurie...