Nielsen Sports. Helping rights holders and brands optimize sponsorship portfolios.
Nielsen Sports. Helping rights holders and brands optimize sponsorship portfolios.
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CYNOPSISDIGITAL 01.19.17 Good morning. It’s Thursday January 19, 2017 and this is your first early morning digital briefing. TODAY’S CODEBREAKER Anchor Text: Anchor text is the text that appears highlighted in a hypertext link, which can be clicked...
Few companies have a better insight into what is and isn’t working on the various social video platforms than the multi-channel networks (MCNs), who once focused mainly mainly on managing, funding and monetising YouTube talent. Over the last few years...
Grabyo, a real-time video solutions provider for broadcasters, recently announced the launch of Grabyo VIP, which will allow verified users to monetize content through Facebook’s and Twitter’s native video player. The launch is a natural progression...
Competition is rife in the music streaming industry. While Spotify, which launched in 2008, is perhaps the most established service, newer players such as Apple Music pose a significant threat. To help fight off competition Spotify secured $1bn in debt...
There was excited talk last fall about how drastically Rogers would reshape the landscape of hockey broadcasting, having acquired all national rights and the lion’s share of regional rights to NHL games in Canada. More choice of games, with fewer blackouts...
The global leader in sponsorship media valuation and data analytics. Helping rights holders and brands optimize sponsorship portfo...
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SOCRATES is an international, refereed (peer-reviewed) and indexed scholarly hybrid open-access journal in Public Administration a...
The global leader in sponsorship media valuation and data analytics. Helping rights holders and brands optimize sponsorship portfolios.
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