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By Lauren Magistro, Head of Account Management Programmatic marketing can be confusing to those just catching on. More than understanding the technology ins and outs, clients often assume that success rests squarely on their agency’s shoulders. In...

Programmatic advertising has been buzzing in the media world for quite sometime now. A warranted frenzy, given that programmatic advertising has reshaped the way digital advertising is bought and used. While originally receiving market traction with...

GlaxoSmithKline Consumer Healthcare and Walgreens Encourage Smokers to Use Social Media to Share Their Reasons for Quitting Smoking GlaxoSmithKline (GSK) Consumer Healthcare and Walgreens have teamed up to launch Sponsorship to Quit, a free online...

As mentioned in a previous post, The Joint Hub Fund was delighted this year to be able to support two new hubs –IceAddis in Ethiopia and HapaSpace in Ghana. IceAddis was established in 2011 and aims to be an open community workspace, a vector for investors...

Visitors to the Caribbean island of St. Kitts can now access expert information ‘on the go’ as the destination goes mobile with the launch of its very first App in conjunction with the Telegraph Media Group and British Airways. Free to download...