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--Event Will Feature 3 Tracks, Close to 150 Expert Speakers and Panelists, an Art Exhibit, and the 9th Annual Awards for Leadership in Interactive and Multiplatform Television --Tickets on Sale Now: Special Early-Bird and Group Rates Available [itvt...

CYNOPSISDIGITAL 08.31.16 Good morning. It’s Wednesday August 31, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Augmented and Virtual Reality Hotspots: In interactive AR and VR, hotspots are tappable spots within the experience...

“Avoid saying anything negative about YouTube – leave the impression of the user experience up to them” Facebook tells its adtech partners in a leaked, confidential deck that teaches them to sell Facebook’s video ads. The 32-page...

Yahoo has agreed to sell its core business to Verizon for $4.83 billion, signaling an end to one of the internet's most pioneering companies as a standalone entity. Under the deal, Verizon will acquire Yahoo's search, mail and instant messaging services...

Word of mouth (WOM) marketing is the most effective, powerful… form of marketing. Word of mouth means the passing of information from person to person… storytelling is a common form of word of mouth communication where a person tells...