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Political Advertising and Local Media in 2016
via harmelin

OVERVIEW Media partners/vendors across channels are starting to see demand for inventory pick up. The biggest spike will occur during September through election day, but many campaigns will start spending after the conventions, which means early activity...
Week in Review: BrightRoll and Nielsen Find Mobile Boosts TV Reach, Mondelez to Boost Video Spend, Clubcard TV and Blink...
via videoadnews

Here’s what happened this week in video advertising. For a weekly summary of industry news and other VAN interviews and videos, sign up to the weekly Video Round-Up. BrightRoll and Nielsen Research Finds Mobile Video Complements TV BrightRoll, a programmatic...
11/19/15: Kurt Sutter’s Executioner axed; The Soup won’t be on anymore; Snooki flips out for FYI
via cynopsis

A CYNOPSIS MESSAGE FROM HALLMARK CHANNEL Hallmark Channel is the Most Watched ***** Cable Network for the ENTIRE Week among W25-54 ***** I’m Not Ready for Christmas and Christmas Incorporated were #1 and #2 watched movies of the week among W25-54 ...
TRUMP getting TROUNCED in Mich., N.H., Pa. -- POINT-COUNTERPOINT: Will Trump drop out? -- Steve LaTourette dead at 62 --...
via politico

POLLS DU JOUR -- DISASTER for Trump -- Donald Trump is down nine points in Michigan, 15 points in New Hampshire and 11 points in Pennsylvania, according to three new polls out this morning. Hillary Clinton is beating Trump 41 percent to 32 percent in...
Day Two of CASBAA Convention Looks at Technology, Advertising and Revenue Streams
via casbaa

Hong Kong, 28th October – The second day of the CASBAA Convention took an in-depth look at some of the technology as well as advertising models and revenue streams that are making waves in the new world of OTT. Gathering key players from the broadcast...

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AMEC awarded two awards to Kantar Media | Kantar Media

The International Association for the Measurement and Evaluation of Communication (AMEC) rewards the work of Kantar Media. Held in Amsterdam, during their sixth annual Congress, AMEC have awarded Kant...