Neurosciencemarketing.com

Are you looking for a career in neuromarketing, or as some prefer to call it, consumer neuroscience? How should you pursue that goal? Is such a goal even a good idea? I’ll try to provide answers, or at least some information that will let you arrive...

Have you ever wanted to be more persuasive, convincing, or if nothing else, understand how others try to influence you? …Of course! Who hasn’t? In all honestly, the more you know about social psychology and social influence, the better...

When you search for marketing books on Amazon, you find yourself with an overwhelming 345,985 results to sort through. Who has the time to do that? Probably not you. So we did the work for you and found the best books every marketer should read. We’ve...

Podcasts can improve your knowledge quickly. Bas van den Beld gives you an overview of 25 podcasts in the categories tactical, trends, interviews, strategical and topical specialized. I often get asked how I keep up my knowledge in a fast-changing digital...

Reading good books remains the supreme “life hack”—knowledge that often took years to assemble can be consumed in mere hours. I can’t think of a single better way to empower your learning (and yourself) than that. And as a professional, executive, or...