Napolisurfaces.com

In small business, customer service is one of the main things to get right if you hope to survive. Keeping customers happy and earning positive word-of-mouth advertising is very important to both your company’s reputation and its success. As we’ve mentioned...

With the marketing technology landscape constantly evolving, it’s a challenge for marketing pros to keep on top of the latest solutions and what they need to improve their programs and campaigns. We sat down with the CMO Council’s vice president...

Building an app is easy. The real challenge, however, lies in monetizing it. With millions of apps flooding App Store and Google Play and market forces resorting to freemium model, app publishers are striving to make their mark. The stiff competition...

Anyone who has ever waited with anticipation to see what rewards appear at the bottom of their drugstore receipt knows firsthand the simple beauty of an integrated marketing management program. Was it a $5 discount coupon for your next visit, or $1 off...

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