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100 Marketing Tactics: Social Media, Content Marketing and Mobile The biggest problem most people have with the New Year are the resolutions they set. The same holds for your business. They make New Year’s resolutions involving big audacious goals...

So you collected your first social listening data. Mentions about your company, brand, competitors or just discussions relevant to your business. But what’s next? You probably ask yourself – what can I do with all this fancy statistics and data. Well...

In the mid-1990s, Customer Relationship Management (CRM) entered the professional language of marketers as a clue to unlimited sales and effortless business growth. Since then, however, it has earned rather a notorious reputation as a lame child of the...

Entrepreneurs are typically excellent at building products and nurturing new customers. However, many falter when it comes to collecting and analyzing relevant business data that can take them beyond the start-up phase. This data, known as sales metrics...

Job Description Job title: Senior Marketing Manager Job type: Permanent, full time Working hours 8:30am – 5:30pm (40 hours per week) Salary £50,000 – £60,000 pa plus company bonus Location Aldgate East, London Start date Immediate Reports to Board...