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Asking for money isn’t easy, especially when you’re not providing a product or service in return. That’s why marketers working for nonprofit organizations face their own unique challenges when it comes to putting together effective email campaigns. How...

Mobile email is on the rise, as more and more people own a smartphone or a mobile device like a tablet. I searched near and far for all (useful) available statistics and compiled the ultimate mobile email statistics overview with insight into the current...

Mobile opens dip slightly after increasing two previous consecutive quarters New York, NY (PRWEB) November 24, 2015 The continuous growth in mobile email opens during the first half of 2015 may be slowing down, according to new research by Movable...

The humble click-through has always been a simple, straightforward metric for email marketers of all walks of life. Whether your company is an enterprise or you’re a single consultant, click-throughs are great indicators that customers are engaged. ...

Let’s get right to the point. This article is gonna hurt. Why? Because this article is about the No. 1 mistake you and your business are making with what is still the most powerful online marketing tool there is – email. You’ve heard the prognosticators...