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IN THE first part of this two-part post on web design for small business, we looked at the essential aspects of homepages on business websites. In part two, we look at the finer detail of design and structural essentials on the inner pages, and some...

Productivity apps are becoming an increasingly important way to organize our lives.  The best apps should save time or steps for frequent tasks, sync with most (if not all) of your devices, and should be usable every day or multiple times a week...

In Part One of this article, we looked at some of the reasons why WordPress provides an ideal platform to market your business on social media. In this section, we examine a number of tracking tools, services and applications that allow you to: Search...

Businesses and marketers pour a lot of their resources into developing, honing and implementing marketing programs with two goals in mind: to aid the business in achieving its “maximum profit potential”, and bring it to the point where it can sustain...

Send to Kindle Not long ago my friend Sara Bozich joined me in teaching my class to discuss blogging, marketing, and social media. Near the end of the class my students were asking us questions, and there was one that I thought would be good to address...