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Submitted to Return Fire in the last month of 2015, as part of the challenge to create diverse Black December activities. Return Fire take full responsibility for delaying publication while we awaited corrections, which we now amended into the text and...

Earlier this year, Google added new categories to the Google Play app store. This presented an opportunity for app publishers to rank well in the new, less competitive categories. In fact, we saw several apps get ranked in the top 10, with only a few...

We've detailed a lot of our favorite things out of Facebook's new Audience Optimization tool, which provides over 282,000 listings of things that Facebook believes its users are interested in. Facebook designed its tools so that publishers can target...

Don’t contemplate away from the screen! Don’t aroynt to the concession stand for a beer! You’ll miss event, because football keeps speeding up. The urge-up offense is causing total snaps by game to increase. Last season, the New England Patriots snapped...

The era of the CMO has arrived. Chief marketing officers are more important to the success of global businesses — and more powerful — than ever before. Marketers are not only executing on corporate strategy, but are also often among the key shapers...