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Posted by SamuelScott "This is the biggest advertising story of the decade, and it's being buried." So wrote Ad Contrarian Bob Hoffman, the retired CEO and chairman of Hoffman/Lewis Advertising, in June 2013 on a $7.5 billion scandal that has been...

So that was 2013, when big data – that much maligned phenomenon – suddenly became accepted by many in the DM industry. Maybe it was the fact that clients were talking about it; maybe the huge salaries on offer, but the tide of opinion certainly...

CYNOPSISDIGITAL 03.25.15 Good morning. It’s Wednesday March 25, 2015, and this is your first early morning digital briefing. NEW PROGRAMMING + DEALS Vessel, the new video venture from former Hulu CEO Jason Kilar, officially launched to the public...

In this week’s Week in Review: no sackings for Yahoo employees as native ads show massive increase, SpotX adds App Store data to aid in-app video ad targeting and Flipboard launches vertical ad unit. To receive a weekly summary of industry news and other...

Presenting Adweek’s inaugural Power List, our ranking of the 100 most influential, innovative and effective leaders controlling media, marketing and technology. To assemble this list, we considered the profiles and results of corporate titans, taking...