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Guest post by Brendan Gahan (@BrendanGahan), a YouTube marketing expert. Gahan was Forbes 30 under 30 for Marketing & Advertising and has helped Fortune 500 brands with their YouTube and social media marketing. Let’s face it: YouTube has become...

Lens Academy has produced a list of terms in this particular domain of knowledge with the definitions for those terms. A B C D E F G H I J K L M N O P Q R S T U V W X Y A A/B testing A/B testing refers to a methodology used...

A CYNOPSIS MESSAGE FROM TURNER THE EXPERIENCE IS EVERYTHING. Where premium content merges with data to bring you closer to your consumers than ever before. Where a deep bench of creators speaks to audiences across all platforms. THE EXPERIENCE IS...

Rebooting YouTube By Nicole Laporte, www.fastcompany.com View Original June 8th, 2009 Susan Wojcicki built Google into a $55 billion advertising giant. Now she’s running YouTube. Her job: Do it again. When Susan Wojcicki took over YouTube in February...

As international and local media digressed into the infrastructural and economic implications of Dubai’s Expo 2020 bid win in November 2013 – which, according to an infographic released by Starcom MediaVest Group (SMG) MENA in early 2014, generated some...