Matt-west.com

The era of the CMO has arrived. Chief marketing officers are more important to the success of global businesses — and more powerful — than ever before. Marketers are not only executing on corporate strategy, but are also often among the key shapers...

Marketing and growth strategy are the “software” of a startup. The “hardware” is the system of apps, products, and services that make running a tech business possible. Five years ago, developing an app was like riding off into the wild west. No rules...

Recently, reporting from the sidelines of a popular startup conference in Hong Kong, Quartz’s Asia correspondent Josh Horwitz pointed out how startups are addicted to important-sounding but meaningless words. ‘Content.’ ‘Platforms.’ ‘Synergy.’ ‘End...

Your brand is much larger than any visual identity, voice or style guide. Ultimately, it’s defined by what those on the outside say or how they feel – and that’s a result of experiences inside and out of your product. Designer Everett Katigbak has spent...

Nike announced on Tuesday it had acquired Virgin Mega, a little-known 12-person startup that sits within Richard Branson's Virgin Group, to help it launch a new "digital studio" based in New York City. In the release announcing the acquisition (which...