Marketing Week. Opinion, trends, jobs and challenges facing the marketing industry.
Marketing Week. Opinion, trends, jobs and challenges facing the marketing industry.
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It’s official: #FirstDayOfSchool2016 is trending. Summer is culturally over in the U.S. –– marking a shift in mindset for retailers across the globe. As the “slow” season draws to a close and the busiest time of the year quickly approaches, there is...
Software as a Service (SaaS) is a unique and growing industry, and one that requires special considerations when it comes time to selling. As the market-leading advisor for SaaS business sales, the team at FE International answers questions every day...
The announcement of the Markie Award Finalists for 2017 marks the 11th Anniversary of this prestigious award that highlights the success of the best Modern Marketers in the industry. We continued to receive a high number of entries across Oracle Marketing...
Estimated reading time: 24 minutes There’s an old joke in sales about selling products at a loss but making it up on volume. A common complaint from sales teams is: we can outcompete and make more sales simply by reducing prices. But if you’re competing...
In the run up to Christmas, businesses focus marketing efforts towards a seasonal surge and much of that shopping is taking place online. During Christmas 2015 retailers saw £24.4 billion spent online – a 12% annual increase on the previous year, according...
From chilled-out bulldogs and record-breaking vegan snacks, to probably not the best beer in the world and Alan Partridge's 'back at the BBC' memo, here's part one of Marketing Week's campaigns of 2019. The post The best marketing campaigns of 2019...
The deal between the brands and Channel 4 will see three social enterprises that champion disability given a 60-second spot during an ad break takeover this evening. The post Sainsbury’s, NatWest and Nationwide gift Channel 4 ad airtime to disabled...
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends. The post Black Friday, data privacy, tackling environmental impacts: 5 killer stats to start your week appeared first on Marketing...
The Co-op will be donating £17m to support good causes this Christmas as it focuses on the dual aspects of its community work and product. The post Co-op weaves community and commercial messages together in Christmas ad appeared first on Marketing Week...
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today. The post H&M, The Guardian, UK ad spend: Everything that matters this morning appeared first on Marketing Week.
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Marketing Week | marketing news, opinion, trends and jobs
Marketing Week offers the latest marketing news, opinion, trends, jobs and challenges facing the marketing industry.
Marketing Week | marketing news, opinion, trends and jobs
As we look forward to the year ahead, some of Marketing Week’s roster of columnists have taken a step back to provide a to-do list for the year ahead. Here, they share their thoughts on what behaviour...
Marketing Week | marketing news, opinion, trends and jobs
Marketing Week has identified the key opportunities and challenges that will shape marketers’ roles in 2023. As well as flagging what we think marketers should be spending time and money on next year,...
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