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The era of the CMO has arrived. Chief marketing officers are more important to the success of global businesses — and more powerful — than ever before. Marketers are not only executing on corporate strategy, but are also often among the key shapers...

When Jordan Spieth, a 21-year-old from Dallas, dominated the Masters golf tournament this weekend, he won the Augusta National Golf Club’s fabled green jacket and a $1.8 million pot. But he also struck gold for the company that had covered him head...

CYNOPSISDIGITAL 05.16.16 Good morning. It’s Monday May 16, 2016, and this is your first early morning digital briefing. TODAY’S CODEBREAKER Walled garden: A walled garden is a software system in which a carrier or service provider has control over...

With $3 billion in annual global sales last year, Under Armour has become the second largest athletics brand in the U.S. Here's how its use of digital marketing contributes to this success. Established in 1996, Under Armour is a young brand in the sportswear...

Launched in 1996, Under Armour is a fairly new brand in the sportswear market compared to titans Nike and Adidas, which are over half a century old. But that hasn’t stopped Under Armour from forging ahead with unique, innovative products and a strong...