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The era of the CMO has arrived. Chief marketing officers are more important to the success of global businesses — and more powerful — than ever before. Marketers are not only executing on corporate strategy, but are also often among the key shapers...

Title Length Color Rating The Affects of False Advertising on Teens – Today, more than ever, teenage girls are influenced by magazines, billboards, television, movies, and most of all advertisements. While the advertisements of models that have been...

GET UP-TO-DATE ON PEOPLE, NEW TECHNOLOGY, AND ALLIANCES. #1 IRIS.TV Responds to Rapid Growth with Three New Hires Sighting exceptional growth in sales and new product development, IRIS.TV, a video personalization pioneer that enables publishers and...

New post from The eCommerceFuel Blog: Today we’re chatting with Chad Myers of 80-Lower about the challenges, anticipated and otherwise, of selling controversial products online. Chad talks about how he got into selling gun parts, as well as some of...

Lens Academy has produced a list of terms in this particular domain of knowledge with the definitions for those terms. A B C D E F G H I J K L M N O P Q R S T U V W X Y A A/B testing A/B testing refers to a methodology used...