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On the morning of Thursday, July 12, 2012, Yahoo’s interim CEO, Ross Levinsohn, still believed he was going to be named permanent CEO of the company. He had just one meeting to go. That meeting was a board meeting to be held that day in a large...

From James Harkin (Webmaster & Editor of LindseyWilliams.net). Here is a summary of articles of interest from around the world for this week. Please LIKE the Lindsey Williams Online Facebook Page to see stories posted daily regarding the current...

Social proof is hugely important to marketers. Social proof speaks to your audience in terms that are valuable to them. After scarcity, Influence, by way of social proof, is the most powerful marketing tool of all. In the 1950s, researcher Solomon Asch...

Brand is the be-all-end-all of Donald Trump. And the core of Trump’s brand is that squinty, jut-jowled, unreflective scowl, the Dirty Harry stare he insists on plastering everywhere — book covers, posters, his website—because it advertises his most marketable...

EMERSON T. BROOKING AND P. W. SINGER NOVEMBER 2016 Direct link to the publisher – Like most every­thing today, the campaign was launched with a hashtag. But instead of promoting a new album or a movie release, #AllEyesOnISIS announced the 2014 invasion...